The influence of the media on neurotechnologies: the swimmer Ovadia on the Neuroethics Blog

This is an excerpt of the invited commentary by Daniela Ovadia published on “The Neuroethics Blog” of the Center for Ethics, Neuroethics Program at Emory University.

Media and social stigma can influence the patient adaptation to neurotechnologies and DBS

By Daniela Ovadia
Daniela Ovadia is the co-director of the Neuroscience and Society Lab in the Brain and Behavioral Sciences Department of the University of Pavia and is the scientific director of Agenzia Zoe.

Deep Brain Stimulation (DBS) is one of the oldest neuromodulation techniques; it was approved by the FDA in 1997 for the treatment of essential tremor, and a few years later, in 2002, the indication was extended to the treatment of Parkinson’s disease and dystonia (in 2003). In 2009 a new era for DBS started when the FDA also approved it as a therapy for obsessive-compulsive disorder. Some patients experienced a very good outcome, while others were less lucky and experienced side effects such as cognitive, behavioral or psychosocial impairments. DBS is now a common procedure for the treatment of many motor and behavioral impairments.

Follows at: http://www.theneuroethicsblog.com/2014/12/media-and-social-stigma-can-influence.html

Deep brain stimulation in the media – Daniela Ovadia on Frontiers in Neuroscience

This perspective article written by SWIM board member Daniela Ovadia and Frédéric Gilbert on the peer-reviewed journal “Frontiers in integrative Neuroscience” proposes a new model for a more effective cooperation between the scientific community and the specialised journalists.

It’s certainly worth reading.

Deep brain stimulation in the media: over-optimistic portrayals call for a new strategy involving journalists and scientists in ethical debates

Frédéric Gilbert¹ and Daniela Ovadia^2,3*

• ¹ Ethics and Bionics/Nanomedicine, Australian Centre of Excellence for Electromaterials Science, Faculty of Arts, University of Tasmania, Launceston, Australia
• ² Zoe Agency for Science Information, Milan, Italy
• ³ Department of Cognitive Neuropsychology, Niguarda Ca’ Granda Hospital, Milan, Italy

Deep brain stimulation (DBS) is optimistically portrayed in contemporary media. This already happened with psychosurgery during the first half of the twentieth century. The tendency of popular media to hype the benefits of DBS therapies, without equally highlighting risks, fosters public expectations also due to the lack of ethical analysis in the scientific literature. Media are not expected (and often not prepared) to raise the ethical issues which remain unaddressed by the scientific community. To obtain a more objective portrayal of DBS in the media, a deeper collaboration between the science community and journalists, and particularly specialized ones, must be promoted. Access to databases and articles, directly or through science media centers, has also been proven effective in increasing the quality of reporting. This article has three main objectives. Firstly, to explore the past media coverage of leukotomy, and to examine its widespread acceptance and the neglect of ethical issues in its depiction. Secondly, to describe how current enthusiastic coverage of DBS causes excessive optimism and neglect of ethical issues in patients. Thirdly, to discuss communication models and strategies to enhance media and science responsibility.
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